Yahoo reports mobile revenues for first time
In its third quarter earnings call, Yahoo (YHOO) reported mobile revenues for the first time. In Q3, Yahoo reported approximately $200 million of mobile revenue on a GAAP (generally accepted accounting principles) basis. The company predicted gross revenue of $1.2 billion for full year 2014 and more than $700 million on a GAAP basis for full year 2014.
During the fourth quarter earnings call, Yahoo management reported Q4 mobile revenue of $254 million. This was up from $207 million in Q3, or a growth of 23% quarter-over-quarter. For full year 2014, Yahoo’s gross revenue was $1.26 billion and GAAP revenue was $768 million. These revenues exceeding company estimates by 5% and 10%, respectively.
Although Yahoo managed to grow its mobile monthly active users by 18% year-over-year to 575 million, it still lags behind Facebook (FB). Facebook has more than 1 billion mobile monthly active users.
Yahoo will push Twitter back in US mobile ad share
According to the latest reports from eMarketer and as the above chart shows, Yahoo’s US mobile ad revenues will account for 3.7% of the country’s mobile ad market in 2015. This will push Yahoo past Twitter (TWTR) for the first time. Twitter is expected to take 3.6% share in 2015.
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