Fiat Chrysler’s European Sales Nearly Flat in May



Fiat Chrysler’s European sales

In May, Fiat Chrysler Automobiles’ (FCAU) total European sales were 110,100 units. That’s a minor rise of 0.2% from 109,800 in May 2017.

By comparison, FCAU’s US market sales in May rose 11% YoY (year-over-year) to 214,294 vehicles. That was the second month in a row that it has seen positive YoY growth for US sales. Let’s take a look at some key highlights from its European sales.

Fiat Chrysler Automobiles was formed in 2014 after the merger of American auto giant Chrysler and Italian auto company Fiat SpA. The Italian-American company was listed on the New York Stock Exchange on October 13, 2014.

May update: Brand sales

FCAU offers its vehicles under five key brands in the European market: Fiat, Lancia/Chrysler, Jeep, Alfa Romeo, and Maserati.

Sales for its Jeep brand vehicles rose 101.3% YoY to 18,500 units in May. In the first five months of this year, Jeep sales have risen 66.4% YoY to 74,000 units.

European sales of FCAU’s luxury car brand Alfa Romeo rose 12.2% YoY in May to 9,200 units. In 2017, Alfa Romeo sales were 85,700, up 29.5% YoY.

In contrast, Lancia/Chrysler sales in May declined 5.7% YoY in Europe to 5,000 units. European sales of the Fiat brand were 76,700 units in May, down 11% YoY.

FCAU’s profit margins have risen significantly for eight consecutive quarters. Despite the recent positive growth in profitability, Fiat Chrysler’s profit margins were still lower than its peers (IYK) Ford (F), General Motors (GM), and Toyota (TM). Fiat Chrysler’s higher operations costs and worse manufacturing efficiencies were two of the key reasons for its earlier lower profit margins. Recently, the company has been striving to improve its manufacturing efficiencies.

In the next part, we’ll look at Ford’s May sales in Europe.

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