What Rising F-Series Sales Mean for Ford in 2017


Dec. 21 2017, Updated 2:50 p.m. ET

Ford’s sales in 2017

Previously in this series, we discussed how Ford’s (F) earnings growth trend has improved in the last few quarters. From January to November 2017, Ford has sold ~2.34 million vehicle units in the US—a 1.4% fall compared to the same period the previous year. If we look closer, there was a significant fall in Ford’s US car sales during this period.

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Car sales continued to disappoint

During the first 11 months of 2017, Ford has witnessed a 14.9% YoY (year-over-year) fall in its US car sales. At the same time, its SUV and truck sales rose 2.4% and 4.9% YoY, respectively. While higher truck and SUV sales steered the company towards higher profits in the most recent quarter, investors are concerned about Ford’s weaker car sales.

In November, Ford reported positive YoY growth in its US market sales. Other automakers (XLY) like General Motors (GM), Fiat Chrysler (FCAU), and Toyota (TM) reported a YoY fall in their US sales in November. To learn more, read US Auto Sales Kept Investor Hope Alive in November 2017.

F-Series trucks

In 2017, higher demand for F-Series trucks continued to help Ford improve its truck sales in its home market. In the first 11 months, F-Series sales rose 10.1% YoY. Some premium variants of the F-Series Super Duty trucks including the King Ranch witnessed solid demand in 2017, which should help Ford improve its profitability.

Next, we’ll discuss Ford’s revenues in recent quarters.


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