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Ford’s China Sales Continued to Disappoint in November 2017

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Dec. 4 2020, Updated 10:52 a.m. ET

Ford’s November 2017 sales in China

Ford Motor Company (F) sold about 117,593 vehicle units in China in November 2017, a ~8% decrease from its China (IYK) sales in the same month of 2016. In October 2017, the company’s China sales were lower than November at 105,809 vehicle units, a fall of 5% YoY (year-over-year). On a YTD (year-to-date) basis, Ford’s Chinese market sales have gone down by ~6% YoY to 1.06 million units.

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Continued strength in Mondeo car sales

In November 2017, Ford’s family car model Mondeo continued to perform well in China and reported a 61% YoY increase in its sales to about 12,000 units. In October, Mondeo’s sales rose 13% YoY in the country. With this, the YTD sales of Ford Mondeo entered positive territory. Sales were up ~1% YoY as of November.

In contrast, the company’s imported vehicle sales fell 22% YoY during the month in the Chinese market.

Comparision with Ford’s US sales

Unlike in China, Ford reported an impressive increase of about 6.7% YoY in its US sales in November. The company’s US retail sales rose 1.3% YoY, while its fleet sales in its home market rose significantly by 25.9% YoY last month.

In order to reduce their dependence on a single market, major global auto companies have been exploring new international markets with a key focus on emerging markets. Therefore, a continued weakness in international sales, especially in a high growth market like China, could increase Ford’s risk profile.

Other automakers like Toyota (TM), General Motors (GM), and Fiat Chrysler (FCAU) also have been focusing on capturing market share in China recently. These companies have also increased their investments in China lately.

In the next part, we’ll take a look at Ford’s brand-wise China sales in November 2017.

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