Inside Toyota’s Lower US Sales in March 2017


Nov. 20 2020, Updated 5:27 p.m. ET

Toyota’s US sales in March

In March 2017, Toyota Motor (TM), the largest Japanese automaker, reported a YoY (year-over-year) fall of 2.1% in US sales to 215,224 vehicle units. In February, its US sales fell 7.2% YoY to 174,339 units.

It’s worth noting that sales for Toyota’s US division have fallen in eight of the past 11 months. In 2016, its global vehicle sales volume came in second after Volkswagen (VLKAY). Now let’s take a closer look at Toyota’s US sales (VCR) for March 2017.

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Segment sales

In March, Toyota Motor’s total US car sales fell 9.9% YoY to 97,703 units, which affected the company’s overall US sales the most. In contrast, its March US truck sales rose 5.5% YoY to 117,521 units.

The company’s imported truck segment sales rose significantly by 25.2% YoY in March to 28,794 units.

It’s important to note that the contribution of car sales in Toyota’s total US sales is much higher than peers General Motors (GM), Ford (F), and Fiat Chrysler (FCAU).

1Q17 sales

In 1Q17, Toyota sold about 532,611 vehicle units in the US market, a fall of 6.4% from 569,080 units sold in 1Q16. The company sells its vehicles in the US market under two key brands: Toyota and Lexus.

A total of 470,766 units of Toyota brand vehicles were sold in the United States in 1Q17, which was a fall of 4.9% YoY. Lexus brand sales were 61,845 units, a fall of 16.7% YoY.

Let’s move on to the next part, where we’ll take a look at Honda Motor’s US sales in March 2017.


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