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Why Is Toyota Filing a Complaint against Brexit Group?

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Price movement of Toyota Motor

Toyota Motor (TM) has a market cap of $179.6 billion. It fell by 1.1% to close at $104.50 per share on June 9, 2016. The stock’s weekly, monthly, and year-to-date (or YTD) price movements were 0.65%, -0.31%, and -15.1%, respectively, on the same day. This means that TM is trading 2.5% above its 20-day moving average, 1.8% above its 50-day moving average, and 8.2% below its 200-day moving average.

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Related ETF and peers

The Schwab Fundamental International Large Company ETF (FNDF) invests 0.07% of its holdings in Toyota Motor. FNDF tracks an index of large companies from developed markets, except the United States. Its selections and weightings are based on fundamental factors, including sales, cash flow, dividends, and buybacks. The YTD price movement of FNDF was 2.8% as of June 9, 2016.

The market caps of Toyota Motor’s competitors are as follows:

  • Ford (F): $52.7 billion
  • General Motors (GM): $45.2 billion
  • Tesla Motors (TSLA): $33.5 billion

Toyota Motor is filing a complaint against Brexit Group

Toyota is planning to file a complaint against Brexit Group for using its logo. The use of the logo could mislead people into believing that Toyota is in favor of a Brexit (British exit from the European Union).

Unilever (ULVR.L) has also complained about the Brexit Group using its name and logo.

Toyota’s sales in May 2016

In May 2016, Toyota reported total Toyota sales of 219,339 units, a fall of 9.6% from May 2015. The company reported total Toyota division sales of 192,657 units, a fall of 9.5% from May 2015. It reported total Lexus sales of 26,682 units, a fall of 10.1% from May 2015.

Now let’s look at sales by type:

  • total reported Toyota car sales of 107,714 units, a fall of 15.9% from May 2015
  • total reported Toyota truck sales of 111,625 units, a fall of 2.5% from May 2015

In the next part of this series, we’ll take a look at Under Armour.

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