Can Google Replicate Its Classroom Success in the Business Space?



Business-grade Chromebooks powered by Intel processors

After taking over the classroom laptop market, Alphabet’s (GOOGL) Google is now aiming for the business laptop market. It partnered with Acer to produce high-end Chromebook laptops for business users. The new Acer business-grade laptops—Acer Chromebook Spin 13 and Acer Chromebook 13—launched a few weeks ago. The Spin 13 can convert into a tablet. The Chromebooks are powered by Intel (INTC) processors.

Intel said in February that it was working with various laptop makers, including Lenovo and HP Inc. (HPQ), to build 5G-ready laptops that are expected to launch next year. Intel chip rival Qualcomm (QCOM) is a leading supplier of processors used in smartphones. The 5G-ready smartphones powered by Qualcomm chips are expected to start arriving next year.

Google rules school device market

Google has overtaken Apple and Microsoft as the leading supplier of school laptops. Last year, Chromebook laptops captured roughly 60.0% of the US grade-school market, according to Futuresource Consulting. In March, Apple launched a low-cost iPad to challenge Google in the classroom device market.

Google looking to diversify revenue sources

Beyond the revenues generated from its device sales, pushing Chromebooks into the business market could help Google drive the uptake of its other products and services, such as cloud computing services. A breakthrough in the business laptop market could also help diversify Google’s revenues. Like Facebook (FB), Twitter (TWTR), and Snap (SNAP), Alphabet (GOOGL) relied on advertising for more than 80.0% of its revenues in the first quarter.

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