Why Has Sprint Continued to Focus on Network Enhancement?



Sprint’s network improvements continue

Network performance is a key factor affecting customer retention for a telecommunications company. Sprint’s (S) network continues to improve, and it’s performing at its best-ever levels despite the company’s reductions in capital expenditure.

Sprint’s strong postpaid phone net additions for fiscal 2016 are evidence that its network is becoming more competitive with its larger peers. Third-party data evaluations continue to point to improvements in Sprint’s network quality.

Nielsen drive test data in the top 106 metro markets in the United States show that Sprint’s network reliability has improved to a large extent in recent years, and it’s now within less than 1% of both AT&T (T) and Verizon (VZ). Sprint’s reliability beats T-Mobile’s (TMUS).

According to J.D. Power and Associates’ 2017 U.S. Wireless Network Quality Performance Study, Sprint ranked second in terms of wireless network quality performance in all geographic regions in the United States, followed by AT&T and T-Mobile.

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In addition, according to the company, “RootMetrics awarded Sprint over 30% more first-place Metropolitan area RootScore Awards in the 76 markets measured so far in the first half of 2017 compared to the year-ago testing period.” This amounts to 135 first-place awards for the company in 1H17, compared to its 103 first-place awards in 1H16.

Sprint’s call performance

According to the 2H16 RootScore Report, Sprint earned national scores of 86.4 and 88.6, respectively, for call performance and network reliability. In terms of call performance, Sprint outperformed both AT&T and T-Mobile.

Sprint maintained a third place ranking in terms of overall performance, network reliability, and text performance. Verizon came in at the top across all six network performance categories: overall performance, network reliability, and speed, data, call, and text performance.


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