Nvidia adds to its automotive product portfolio

Nvidia launches two advanced computing platforms

At the 2015 Consumer Electronics Show (or CES) in January 2015, in addition to launching the Tegra X1 SoC, Nvidia (NVDA) announced the expansion of its automotive product portfolio with the launch of two highly advanced automotive computing platforms.

Both the computing platforms, Drive PX and Drive CX, are based on the company’s latest CPU offerings. Drive is primarily a mobile super chip with dedicated software on top that provides three primary functionalities: advanced digital cockpit, surround vision, and deep learning technology.
Nvidia adds to its automotive product portfolio

As the above chart shows, Tegra X1 appears to be a better performer than its predecessors.
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Nvidia adds to its automotive product portfolio
Nvidia launches Tegra X1 Drive PX and Drive CX technologies

Both Drive PX and Drive CX technologies use the newly launched Tegra X1 SoC. Tegra X1 is the new chip with a GPU based on Nvidia’s Maxwell architecture. Nvidia claims that the Tegra X1 brings console and PC-grade graphics to cars and handheld devices. With Tegra X1, Nvidia aims to bring the high-end PC graphics card business to mobile.

Nvidia claims that the Tegra X1 is the chip that can deliver the image quality of a Microsoft (MSFT) AMD-based (AMD) Xbox One to a car dashboard. We’ll discuss the details and features of the Tegra X1, the Drive PX, and the CX in a later part of the series.

With all these launches, Nvidia is keen to enhance and strengthen its grip on the automotive market, which continues to be a strong point as well as a key driver for its growth.