Disney’s Avengers: Endgame Has Broken Avatar’s Record


Jul. 22 2019, Updated 8:43 p.m. ET

The Walt Disney Company’s (DIS) superhero film Avengers: Endgame has finally surpassed the record set by James Cameron’s Avatar. According to Disney, Marvel’s blockbuster hit Avengers: Endgame reportedly surpassed the worldwide box office collection of sci-fi film Avatar last Sunday.

Disney and Marvel Studios rereleased the film on June 28 to attract people to the theatres once again. The company believed that rereleasing the film would help it reach the top spot and beat Avatar. Disney added one deleted scene and a new introduction by codirector Anthony Russo in the rerelease. With this, Avengers: Endgame has now become the all-time highest-grossing film in history.

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The 2009 film Avatar enjoyed the position of the highest-grossing film for ten years. Avatar has earned ~$2.79 billion in the box office across the world. In March, Disney acquired the Avatar franchise from 21st Century Fox. The acquisition was part of Disney’s purchase of most of Fox’s assets for around $71.3 billion. Disney is set to announce four Avatar sequels between 2021 and 2027.

Avengers: Endgame’s debut collection

Marvel Studios’ Avengers: Endgame released in April and has completed its 13th weekend. The latest of the four-part Avengers saga has shattered records, earning more than $2.789 billion at the box office worldwide.

Endgame also made history by crossing the $1 billion mark within just five days of its global debut. It made around $1.2 billion on its opening weekend, with $350 million in sales in the US alone and around $859 million overseas. The film was also the first to earn $2 billion in ticket sales faster than any other film in history.

Endgame also earned a rare CinemaScore of A+ on April 27. It was the third film in the Marvel Cinematic Universe to get this score. Review-aggregation site Rotten Tomatoes also gave it a “Certified Fresh” ranking.

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Disney’s blockbuster films to boost studio revenue

Disney has been releasing back-to-back blockbusters that are set to break records and increase its studio revenue, which fell 15% YoY (year-over-year) in the second quarter of fiscal 2019.

Apart from Avengers: Endgame, Disney’s latest remake, The Lion King, which came out on July 19, topped the weekend box office with a record $185 million. The Lion King was the fourth film this year that earned over $100 million. The third was Pixar’s Toy Story 4, which broke the franchise’s opening weekend record with $118 million. Toy Story 4 also beat the sales record of all prior Toy Story films.

Another blockbuster was Captain Marvel, which earned $153.4 million during its opening weekend in March. Avengers: Endgame crossed all-time box office records with a $357.1 million debut in the US in April.

Disney is set to release Frozen 2 in November. These films, along with Aladdin, Toy Story 4, and Captain Marvel will soon be streaming on Disney+. The streaming service Disney+ is coming on November 12 at a subscription price of as low as $6.99 per month.

Box office report

According to a Box Office Mojo report, Disney’s Buena Vista Pictures was in the top spot at the domestic box office with a 34.9% market share. AT&T’s Warner Bros, Comcast’s Universal Studios, Sony/Columbia, and Lionsgate had market shares of 14.4%, 13.5%, 9.8%, and 6.3%, respectively, year-to-date on July 14.


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