More time on mobile devices
However, the overall time spent by US adults on their mobile devices has been increasing and may continue to do so, according to a new report by eMarketer.
eMarketer estimates that the average time spent on mobile devices may eclipse the average time spent watching TV for the first time ever in 2019. The research house projects that an average US adult will spend three hours and forty-four minutes on mobile devices daily this year compared to three hours and thirty-five minutes on TV, a trend that is likely to continue over the next few years.
Why time spent on mobile devices has eclipsed time spent watching TV
The amount of time spent on mobile devices may have been boosted by the availability of streaming services such as Netflix (NFLX) and Amazon Prime on mobile devices. In fact, Netflix was one of the highest-grossing apps last year, according to SensorTower. Apart from streaming apps, consumers—especially younger ones—also spend a significant amount of time gaming on mobile devices.
The shift from TV to mobile has a huge impact on advertisers, who may be likely to spend more on mobile devices than TV ads in the future.