Will Twitter’s Meeting with Trump Give It Peace of Mind?



Twitter meets with Trump

Twitter (TWTR) can be seen trying to be everything to everyone, as it’s in a business in which numbers count and reputation is like currency. Twitter’s CEO, Jack Dorsey, recently attended a closed-door meeting with President Donald Trump at the White House. Dorsey and the president discussed the platform and the world of social media in general. President Trump has been one of Twitter’s major critics in politics, taking issue with how the company moderates content and removes unwanted accounts.

Shortly before the meeting took place, the president complained about Twitter reducing his number of followers, accusing the company of playing a political game against Republicans. After the meeting, he praised the encounter with Dorsey and said he was looking forward to keeping an open dialogue.


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Twitter is entering a more competitive period

Twitter is entering what appears to be a more challenging period of its life. Facebook (FB) and Snap (SNAP) have stepped up the competition for social media subscribers and advertisers. Last month, in an apparent attempt to capture more of people’s social media time and woo consumer brands to advertise on its platforms, Facebook introduced a feature that allows people to shop directly from its Instagram app. Last year, Snap also added a shopping feature to its Snapchat app in partnership with Amazon (AMZN).

Pinterest (PINS), which went public this month, raising its profile and adding to its war chest to fight for digital advertising dollars, is also expected to add to the competition that Twitter faces.

Eliminating distractions

As it works to respond to the escalating competition in its market, Twitter will want to avoid all unnecessary distractions to focus its teams on what’s important. If the meeting with Trump tones down the political criticism of Twitter, it could help the company eliminate a major distraction and focus on creating value for shareholders.

Twitter ended the first quarter with 28 million daily users in the United States.


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