Number of Premium subscribers expected to increase between 21% and 32%
At 28 million, Apple Music now has more paid subscribers in the United States than Spotify’s 26 million. However, in terms of global market share, Spotify still dominates the market.
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During Spotify’s fourth-quarter earnings call, the company’s management stated that it expects its number of total monthly active users to rise between 18% and 28% to between 245 million and 265 million in 2019. Its total number of Premium subscribers is expected to rise between 21% and 32% to between 117 million and 127 million this year.
Historical growth rate of Premium subscribers
In the fourth quarter of 2018, Spotify’s number of Premium subscribers increased 36% YoY (year-over-year) to 96 million. In the third quarter, its Premium subscriber base increased 40% to 87 million, while in the second quarter, its YoY growth was 40%, and its Premium subscriber base increased to 80 million. At the end of the first quarter, Spotify’s number of Premium subscribers had risen 45% to 75 million.
The sequential growth in Spotify’s premium subscriber base was 7% in the first quarter, 10% in the second quarter, 5% in the third quarter, and 11% in the fourth quarter of 2018.