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Xioami’s Latest Plans to Boost Growth


Mar. 1 2019, Updated 12:40 p.m. ET

Xiaomi struggled in China last year

Chinese smartphone makers, Xiaomi (XIACF) and Huawei continued to see phenomenal shipment growth in 2018. Global shipments fell 4.6% last year compared to 2017, according to Canalys.

While Huawei continues to see superb growth in China, Xiaomi’s shipments in China fell 6% during 2018. However, Xiaomi is making up for the decline in China in other fast-growing markets like India and Indonesia.

Xiaomi has become the best-selling vendor in India—the second-biggest smartphone market in the world. The company sold 41 million units in 2018, posted 59.6% annual growth, and passed Samsung (SSNLF).

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Xiaomi’s store count in Europe 

Xiaomi has also done well in Europe—an upcoming market for the company. In the fourth quarter, Xiaomi’s shipments grew 62% year-over-year in Europe and reached 3.4 million units.

Xiaomi accounts for 6% of the total shipments in Europe, which is dominated by Samsung, Apple, and Huawei. However, Xiaomi appears to be doubling down on the region.

According to a report by CNBC, Xiaomi announced that it will be tripling its store count in the region from 50 stores at the end of 2018 to 150 stores at the end of 2019. Xiaomi’s value-for-money formula seems to be working in Europe.


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