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Could the S10 Revive Samsung’s Shrinking Shipments?


Mar. 11 2019, Updated 12:36 p.m. ET

Samsung’s latest flagship hits stores

Last year was mediocre for South Korean electronics giant Samsung (SSNLF), as its smartphone shipments shrank and semiconductor growth declined. Its flagship phone, the Samsung Galaxy S9, saw bleak sales.

However, the company may turn things around this year. Samsung has unveiled its latest flagship, the impressive-looking Galaxy S10. Samsung’s S10, S10+, and S10e have hit stores, and foldable and 5G[1.fifth-generation]-compatible versions are set to be available in April.

While the foldable version has caught people’s attention, it is set to cost a whopping $1,960. In fact, Canalys predicts that only 2 million foldable smartphones, including those made by other vendors, will be sold this year.

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The Samsung S10 looks like the real deal

In addition to looking great, the S10 comes with several attractive features such as an in-display fingerprint sensor, triple-camera arrangement, OLED (organic light-emitting diode) panel, and high screen-to-phone ratio. It also gives users six free months of Spotify Premium (SPOT) in the United States, where the S10 is set to be $100 cheaper than Apple’s iPhone XS.

Although the S10 seems to be a big improvement from the S9, whether it will boost Samsung’s shipments this year remains to be seen—consumers are hanging onto their older phones for longer these days.


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