uploads///Netflix paid subscriber additions

Can Apple’s Content Entice Netflix Subscribers?


Mar. 29 2019, Updated 10:06 a.m. ET

Apple’s new streaming service

Apple’s (AAPL) video streaming service, Apple TV+, which is scheduled to launch in the fall, is in the spotlight right now. The service will be ad-free and will launch worldwide in more than 100 countries. Apple’s new streaming service will have exclusive Apple original content and will also offer shows and movies from third-party studios to take on streaming rivals Netflix (NFLX), Hulu, and Amazon (AMZN).

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Apple’s original shows

Apple is working with Hollywood celebrities including Oprah Winfrey, Jennifer Aniston, Steven Spielberg, Jason Momoa, Reese Witherspoon, and many others to make original shows. Apple TV+ can also be combined with Apple TV Channels, which will give users content from other streamers such as AT&T’s (T) HBO, CBS’s (CBS) CBS All Access, and Showtime, as well as Lions-Gate-owned Starz. Apple users can also watch Apple programming on smart TVs and Roku (ROKU) devices.

However, Apple is still behind Netflix in original content investment. While the iPhone maker has put in $1 billion in original content, Netflix invested more than $8 billion in original programming in 2018 to attract subscribers. Amazon and Hulu have also spent more than $4 billion and around $2.5 billion, respectively, on content in 2018.

As per predictions by Wedbush Securities, Apple’s streaming service could add 100 million subscribers in the next three years. Netflix added 8.8 million paying subscribers, ending with a total global paid subscriber base of 139.3 million in Q4 2018.


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