Verizon Just Extended Its Partnership with Apple



Verizon is offering Apple Music with some of its unlimited plans

Telecommunications giant Verizon (VZ) announced on January 15 that it would start including Apple’s (AAPL) music streaming service, Apple Music, in two of its unlimited mobile plans.

A standalone Apple Music subscription usually costs $10 per month, but Verizon will be offering the service at no extra cost for its customers who own a Beyond Unlimited plan, which costs $50 per line per month, or an Above Unlimited plan, which costs $60 per line per month plus taxes and fees. Even non-iOS Verizon users will have access to the service.

Customers with the carrier’s Go Unlimited plan can get up to a six-month Apple Music subscription on a trial basis.

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Telecommunications companies have been trying to add more services to their unlimited plans

The move will add millions of subscribers to Apple Music’s total user base. It’s also an extension of the telecommunications giant’s partnership with the iPhone maker. Last year, Verizon offered six months of the music streaming service on a trial basis for customers with postpaid unlimited data plans.

Verizon hopes to differentiate its service given the cutthroat competition in the sector. Fellow telecommunications giants have been offering similar deals at no extra cost to customers in order to rope in more users.

For example, in 2018, Sprint (S) announced a plan called Unlimited Plus, which included subscriptions to Tidal as well as Hulu. Meanwhile, T-Mobile (TMUS) offers Netflix (NFLX) with some of its high-end plans.


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