NBCUniversal is a late entrant in the streaming space

Comcast’s (CMCSA) NBCUniversal recently announced that it would be launching its new streaming service in early 2020. Though Comcast is a late entrant in the streaming space, which is already dominated by streaming giants Netflix (NFLX), HBO, Amazon Prime Video, and others, its streaming service is expected to attract many consumers.

According to a CNBC report, NBCUniversal is likely to grow its customer base of ~30 million to 40 million with the service, which will be available for free for millions of traditional pay-TV subscribers.

Looking at Comcast’s NBCUniversal Streaming Content

According to Statista, the number of subscribers for Netflix is expected to reach 65 million in the United States in 2020. Other streaming services HBO Now, AT&T’s (T) DIRECTV NOW, Dish Network’s (DISH) Sling TV, and PS Vue are expected to have 5.6 million, 5.5 million, 3 million, and 0.5 million US subscribers, respectively, in 2020.

NBCUniversal’s streaming content

The free, ad-supported streaming service is expected to offer 1,500 hours of NBCUniversal content, including popular TV shows, movies, and live sports. Since it will launch in early 2020, the service is likely to offer content from the 2020 Summer Olympics, which could draw more subscribers to its platform.

The service will also bring in licensed content from other studios, such as Sony (SNE), Discovery, and Warner Bros., a subsidiary of AT&T’s WarnerMedia. However, it’s not expected to pull its content from other streaming services. Netflix owns NBCUniversal’s exclusive streaming rights through 2021 and streams The Office, which was produced by NBCUniversal Television, on its platform.

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