Over 350 million monthly active users
Activision Blizzard (ATVI) is among the top gaming companies in the world. It creates and develops its own interactive content across platforms such as mobile devices, PCs, and gaming consoles such as the PlayStation (SNE) and Xbox (MSFT).
In the second quarter, the company had 350 million MAUs (monthly active users). Activision Blizzard has three business segments: Activision, Blizzard, and King Digital. Activision’s MAUs in the second quarter stood at 45 million, while the corresponding figures for Blizzard and King Digital stood at 37 million and 270 million, respectively.
Activision Blizzard has successfully monetized its huge user base. Players purchase content via online and physical retailers, subscriptions, and downloadable content.
ATVI CEO Robert Kotick stated, “We are a creator of premium content, and we have multiple monetization models at scale. Our success is driven by the enthusiasm our audiences have for our products and for the linear content inspired by our games.”
Which games expanded ATVI’s audience reach?
Call of Duty: WWII continued to generate higher MAUs than prior franchise releases. Other games that drove audience reach for ATVI included Destiny 2 and Crash Bandicoot N. Sane Trilogy.
According to Activision Blizzard, preorders for Call of Duty: Black Ops 4 and World of Warcraft: Battle of Azeroth have been strong.