iPhone Outperforms the Smartphone Market in Major Geographies



Apple accounts for 15.6% of the total smartphone market

According to market research firm IDC, Apple’s (AAPL) iPhone accounted for 15.6% of the global smartphone market at the end of the first quarter of 2017. Apple’s smartphone shipments rose 2.8% YoY (year-over-year) to 52.2 million units. Comparatively, global smartphone shipments declined 2.9% YoY to 334.3 million units.

Apple’s peers Samsung (SSNLF), China’s (FXI) Huawei, Xiaomi, and OPPO were the other major players with market share metrics of 23.4%, 11.8%, 8.4%, and 7.1%, respectively. Xiaomi saw a rise of 87.8% in shipments, followed by Huawei at 13.8%. Samsung’s shipments declined 2.4% while OPPO’s shipments fell 7.5% in the first quarter.

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Smartphone shipments declined 6.3% in Europe during Q1

Smartphone shipments recorded their largest fall in unit shipments in Europe during the first quarter. Shipments fell 6.3% YoY, driven by a 14.0% fall in shipments in Western Europe. Although Apple outperformed the overall market in Europe, its shipments fell 5.4% YoY to 10.0 million units. However, the iPhone X was the best-selling smartphone in Europe during the forecast period.

iPhone sales in the United States rose 16.0% YoY

The US smartphone market saw a decline of 11.0% YoY in shipments. These shipments fell to 38.7 million units in the first quarter, compared to 43.7 million units year-over-year, according to Counterpoint Research. This was the first time in the last three years that smartphone shipments fell below 40.0 million units.

Apple’s iPhone remained the most popular smartphone in the country, as its shipments rose 16.0% YoY to 16.0 million units. Apple iPhones comprise seven of the ten most popular smartphone models sold in the United States.


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