How Activision Blizzard Continues to Expand Its Audience Reach


Mar. 15 2018, Updated 9:02 a.m. ET

MAU’s of 385 million in 4Q17

The total MAUs (monthly active users) for Activision Blizzard (ATVI) at the end of 4Q17 stood at 385 million—marginally higher than the 384 million MAUs it had at the end of 3Q17. Activision had been focused on stabilizing its user base for its King segment by releasing new features and content into live games that would attract new players as well as increase user engagement.

This meant that the MAU’s for King was 290 million with time spent per user rising to a record 37 minutes. King’s Candy Crush franchise continued to increase MAUs and drove user engagement with an increase in DAUs (daily active users) and higher time spent per player.

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Activision had 55 million MAUs

As we discussed in the preceding part of this series, Activision had two of the most popular game releases on PlayStation 4 (SNE) and Xbox One (MSFT) consoles in North America and had two of the top five games worldwide during 2017. This meant that the user base for Activision stood at 55 million MAUs in 4Q17.

Blizzard ended 4Q17 with 40 million MAUs

Blizzard was founded over 27 years back and this business has grown significantly since then. Blizzard has attracted players by offering a compelling portfolio of games across genres, platforms, and regions. Blizzard ended 4Q17 with MAUs of 40 million, which meant a sixth-straight quarter of MAU in excess of 40 million.


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