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What’s Fueling Rumors about NVIDIA’s GTX 1050 Max-Q GPU?


Feb. 22 2018, Updated 9:14 a.m. ET

NVIDIA to launch GTX 1050 Max-Q?

In this series, we’ve been talking about the rumors surrounding NVIDIA’s (NVDA) upcoming products. One such rumor is about the company’s Max-Q technology, which brings a desktop-like gaming experience to laptops. So far, NVIDIA has launched its GTX 1060 Max-Q, GTX 1070 Max-Q, and GTX 1080 Max-Q.

NotebookCheck noted that NVIDIA’s latest Linux display driver v384.111 explicitly detailed support for the GTX 1050 Ti Max-Q. This led to rumors that the company plans to launch Max-Q version of the GTX 1050 and 1050 Ti for lightweight laptops.

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Reason behind developing GTX 1050 Max-Q 

This rumor came after Intel (INTC) announced its mobile PC (personal computer) gaming platform integrated with Advanced Micro Devices’ (AMD) Vega GPU (graphics processing unit) at the CES 2018 (Consumer Electronics Show) held in early January 2018. This platform is meant for ultra-thin laptops.

An article on VideoCardz suggested that NVIDIA is launching Max-Q versions of its GTX 10-series in order to compete with Intel’s new mobile PC gaming processors due to launch in 1H18. But it remains to be seen if Intel can challenge NVIDIA in its own space because the real-world performance of Intel’s mobile PC gaming processors is not yet known.

By bringing Kaby Lake G CPU (central processing unit), AMD’s Vega GPU and HBM2 (high bandwidth memory) in close proximity, Intel could bring unique performance advantages.

However, it’s important to note that NVIDA’s GTX 10-series GPUs still have a one-year technology advantage over AMD’s Vega GPUs. Moreover, AMD lags behind NVIDIA in terms of power efficiency and performance. NVIDIA’s Max-Q GPUs could thus end up being more powerful than Intel’s GPUs in some scenarios.

But again, this is just a rumor, and NVIDIA has made no announcement about GTX 1050 and 1050 Ti Max-Q cards.

Next, we’ll check in with NVIDIA’s data center business.


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