US vehicle sales in December
In the previous part of this series, we saw how Ford Motor Company’s (F) home market sales strengthened in December 2017. Ford’s solid gains in the sports utility vehicle segment helped it to drive its US sales up. Now, let’s explore how General Motors’ (GM) US market sales were in December.
GM’s US sales in December 2017
Unlike Ford’s positive sales growth, GM’s overall US vehicle sales fell by about 3.3% in December to 308,539 vehicle units. By comparison, General Motors’ home market sales last month reflected a negative trend, but they were still much higher than Ford’s sales figures of 242,049 units.
In November, General Motors’ total US sales fell by about 3.3% YoY (year-over-year) to 245,387 units. In 2017, May was the only month that GM’s US sales were lower than Ford’s US sales.
According to 2016 sales data, GM was the third-largest automaker (IYK) in the world. That year, Volkswagen (VLKAY) and Toyota (TM) were in the first and second positions by global sales volume, respectively.
Retail sales strengthened
In December 2017, General Motors’ US retail vehicle sales stood at 254,449 units, up 1.8% YoY. The company’s December US retail sales were also significantly higher than its retail sales of 197,340 vehicle units in November. GM also reported a ~22% decline in its fleet sales as it continued to implement a planned cut in rental deliveries.
Despite lower fleet vehicle sales, its higher retail sales should be in favor of GM’s total US sales in December after stagnation in the previous month. Continued strength in the company’s retail sales could boost investors’ confidence.
Continue to the next part to learn about GM’s segment-wise retail sales in December 2017.