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How Facebook is Engaging Users by Linking Instagram to WhatsApp

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Facebook testing new feature to easily share photos or videos

Facebook (FB) is testing a new feature that will let users share their Instagram posts directly on its mobile messaging app, WhatsApp. As reported by TechCrunch, the function is currently being tested in Brazil by a small number of users, and it is expected to roll out in other places soon.

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How does it work?

Facebook’s new feature, an option on the Instagram sharing screen, will allow users to share their photos, videos, and GIF (Graphics Interchange Format) files as Instagram Stories on WhatsApp. Like on Snap’s (SNAP) Snapchat, Instagram Stories become encrypted and disappear after 24 hours.

Previously, Facebook rolled out a feature through which users can post Instagram Stories directly on Facebook as Facebook Stories. In November 2017, there were more than 300 million daily active Instagram Stories users on Facebook.

Efforts to improve users’ experience

Facebook has been making constant efforts to enhance users’ experience and engagement on its primary platform, Instagram, and WhatsApp. The recent move will not only boost user engagement but also enable users to share their posts and stories on multiple platforms.

Facebook acquired WhatsApp in 2014, which helped the company expand its mobile product lineup and boosted its user base. As of July 2017, WhatsApp had a monthly active user base of over 1.3 billion.

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