Helping Japanese websites with China optimization
However, China’s Internet censorship can also frustrate offshore companies trying to reach Chinese consumers—especially those who wish to travel to countries where these foreign companies do business.
A $261 billion market
If this Internet consultancy service in Japan is part of Baidu’s push into China’s outbound tourism market, the revenue opportunity could be significant. According to the UNWTO (United Nations World Tourism Organization), China sent 135 million tourists abroad in 2016. Spending by outbound Chinese tourists hit $261 billion in 2016, an increase of $11 billion over their 2015 spending.
Japan is a popular destination for Chinese tourists traveling abroad. According to JNTO (Japan National Tourism Organization), people from Chinese-speaking areas comprised more than 50% of tourist visits to Japan in 2016.