Amazon plans to bring Alexa to offices

Amazon’s (AMZN) Amazon Web Services announced that it’s aiming to get businesses to use its digital assistant Alexa in their offices. Amazon wants office workers to use Alexa to launch conference calls, book hotel and meeting rooms, get help with directions in the office, and other functions.

Echo, Amazon’s smart speaker, was launched in 2014 and powered by Alexa. It has already gained popularity in homes. The company is now hoping that its new service, Alexa for Business, will gain popularity in the workplace as competition in voice recognition heats up. Amazon wants developers to build Alexa into apps (applications), which will help workers manage their appointments, order supplies, and locate vacant meeting rooms.

How Amazon Could Be Changing Your Workplace

Alexa estimated to power 63 million devices by 2020

According to estimates by RBC Capital Markets, Alexa could bring in revenues of a whopping $10 billion for Amazon by 2020. As the graph above shows, RBC estimates that Alexa will be installed in as many as 63 million devices by 2020. Amazon could make even more money from Alexa as it tries to make the digital assistant speak ads.

However, it remains to be seen how effective Alexa will be in the workplace. Amazon is trying to steer clear from competition with this move. Alexa faces competition from digital assistants created by Alphabet (GOOG), Apple (AAPL), and Microsoft (MSFT).

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