Sprint’s network improvements continue
Network performance of a mobile carrier plays a vital role in customer retention. Sprint (S) continues to improve its network through densification aided by Magic Box deployments, whose demand currently outweighs supply. Sprint’s solid postpaid phone net additions during fiscal 1Q17 is evidence that the network is becoming more competitive with its larger competitors. Third-party network experts continue to point to improvements in Sprint’s network quality.
Nielsen drive test data in the top 106 metro markets in the US showcased that Sprint’s overall network reliability continues to perform within less than 1% of both Verizon (VZ) and AT&T (T), whereas Sprint’s reliability beats T-Mobile (TMUS). Sprint’s management highlighted that as per Ookla, Sprint’s average download speeds have risen 20% over the last six months, which demonstrated that its network was built for unlimited data.
In addition, as per the company, RootMetrics awarded Sprint over 25% more first-place Metropolitan area RootScore awards in the first half of 2017 as compared to the year-ago testing period across all categories. This amounts to 211 first-place awards during the first half of 2017 compared with 166 first-place awards in the first half of 2016.
Sprint’s call performance
According to the first half of 2017 RootScore Report, Sprint nationally earned scores of 88.6 and 91.1 for call performance and network reliability, respectively. In call performance, Sprint outperformed T-Mobile and narrowly trailed AT&T for the third place. Sprint maintained its third place ranking in the overall network performance category. Verizon secured the top spot across all six network performance categories: overall performance, speed performance, data performance, network reliability, call performance, and text performance.