HP Partners with Firms to Drive A3 Printer Sales



SYNNEX to distribute HP’s A3 printers

Recently, SYNNEX announced that it will distribute HP Inc.’s (HPQ) A3 MFPs (multifunctional laser printers). SYNNEX is one of the major Technology Solutions distributors and has been selected as HP’s distribution partner in the United States (SPY) and Canada.

Peter Larocque, President of North American Technology Solutions at SYNNEX, stated, “SYNNEX is pleased to bring the leading-edge A3 portfolio to the North American market. HP Inc.’s leadership in innovation, quality, and reliability continues to have a significant influence on the printing market, and the addition of the A3 line provides tangible growth opportunities for SYNNEX customers.”

SYNNEX has been a major distributor for HP Printers, MFPs, and supplies over the past ten years.

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HP partners with ALSO to market new A3 product

Last month, ALSO Group announced that it had partnered with HP to market the latter’s new A3 product portfolio in Europe. ALSO will market the products in 14 countries, including Denmark, Germany, Switzerland, Austria, Norway, Sweden, Finland, Hungary, and Iceland.

Last September, HP stated its intention to acquire Samsung’s (SSNLF) printer business for $1.1 billion. HP is looking to disrupt the printer space using MFP technology. MFP technology will replace traditional copiers, and Samsung currently has a portfolio of A3 MFPs.

This acquisition will be HP largest in the printing segment. HP values the worldwide A3 copiers segment at $55 billion and expects the transaction to close in the second half of calendar 2017.


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