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Nokia Stirs the Smart Home Market with Home Plus Gadget

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Home Plus can monitor air quality

Nokia (NOK) is vying for a slice of the smart home market with a smart HD camera called the Withings Home Plus. Produced by Withings, a company that Nokia acquired in 2016 for ~$190 million, the Withings Home Plus is aimed at helping Nokia to unlock growth outside its core network equipment business.

Although Nokia’s Home Plus isn’t going directly for Amazon’s (AMZN) or Alphabet’s (GOOGL) throats in the home automation market, it could cause a stir. Home Plus is Nokia’s pitch to the IoT (Internet of Things) market, and it’s presented as a home security tool with a dose of automation. The device can record happenings in the home and alert the user of unusual activity.

Home Plus can also monitor the air quality in the home. Nokia’s Home Plus could particularly appeal to parents, given that it comes with a baby monitoring feature. Additionally, Home Plus can be used to stream video to a smartphone.

The integration of Home Plus with Apple’s (AAPL) Home Kit seems to offer clues about Nokia’s efforts to bolster its influence in the smart home market.

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Nokia puts Fitbit on notice

Besides targeting the smart home market with Home Plus, Nokia is also taking aim at Fitbit (FIT), Microsoft (MSFT), and Nike (NKE) in the activity tracker market.

The company has unveiled the Withings Steel HR, which monitors the wearer’s exercise and heart rate. Steel HR also comes with a timepiece, which could make it a competitor for the Apple Watch and Garmin’s (GRMN) smartwatches. The Home Plus and Steel HR have starting prices of $200.

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