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Analyzing Fiat Chrysler’s Dismal US Sales in December

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December auto sales in the US

In the last article, we looked at the December 2016 and 2016 sales data of General Motors (GM), the largest US automaker. According to the data, GM was able to grow its total December sales 10% YoY (year-over-year), but its total 2016 US sales witnessed a minor fall.

Italian-American automaker Fiat Chrysler Automobiles (FCAU) is another auto giant that’s highly dependent on the US auto market. In this part of our series, we’ll look at Fiat Chrysler’s December sales performance in the US market.

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Fiat Chrysler’s December sales

In December 2016, Fiat Chrysler’s total US sales fell ~10% to 193,000 vehicle units from 214,000 units in December 2015. Fiat Chrysler’s retail sales also fell 2% YoY to 156,000 units in December, while its fleet sales witnessed a massive fall of ~34% YoY. These massive falls in the company’s fleet sales were the primary reason for its overall US sales fall.

In November 2016, Fiat Chrysler’s total US sales also fell 14% YoY to 161,000 vehicle units, while its fleet sales fell 42% YoY. 

FCAU was formed in 2014 after the merger (XLY) of Italian automaker Fiat S.p.A. and American auto giant Chrysler. The company began trading on the NYSE on October 13, 2014.

Car versus trucks

According to data compiled by Autodata, Fiat Chrysler’s car sales fell by 36.6% YoY in December 2016, and its light truck sales also fell ~5% YoY.

The company’s falling car sales could be the result of lower industry-wide demand for small cars. However, falling light truck sales could be worrisome for FCAU at a time when other automakers such as GM, Ford Motor Company (F), and Toyota Motor (TM) have reported rises in December demand for their light trucks.

Read on to the next article to learn about Fiat Chrysler’s 2016 sales.

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