Sony’s PlayStation Vue
In the latter part of June, The Wall Street Journal reported that Sony’s (SNE) PlayStation Vue will now be available on Roku. PlayStation Vue offers programming from The Walt Disney Company (DIS), Viacom (VIAB) and 21st Century Fox (FOXA). When Sony launched PlayStation Vue last year, it was available only in certain cities in the United States and on Sony’s PlayStation.
In June, Dish Network’s (DISH) Sling TV also became available on Apple TV (AAPL). As Millennials increasingly cut the cord on cable, online television services and streaming services such as Netflix (NFLX) are becoming available on a growing number of platforms. This gives over-the-top services access to an increasing number of potential subscribers.
Price: A major factor in cord-cutting
One major reason Millennials are cutting the cord on pay-TV is the price factor. According to Digitalsmiths’ video trend report for 4Q15, about 60% of survey respondents pay more than $100 per month to their pay-TV provider. The above graph shows that about 24% of users pay more than $150 per month. This is a major cost for many users, which is why they’re shifting to low-cost streaming service providers such as Netflix.
Netflix makes up 0.72% of the PowerShares QQQ ETF (QQQ). QQQ has an exposure of 5% to the television and radio sector.