Grand Theft Auto and NBA 2K16
As seen earlier in this series, the US-based (IWB) Take-Two Interactive Software’s (TTWO) most successful franchise, Grand Theft Auto (or GTA), has sold over 235 million units worldwide. In addition, user engagement with GTA Online also improved in fiscal 2016.
Gamers are playing GTA Online, as Rockstar Games regularly releases free content updates. GTA V is also remains the highest-rated title on Xbox One (MSFT) and the Japan-based (DXJ) PlayStation 4 (SNE).
NBA 2K16 has outperformed company expectations and has become the firm’s best-selling sports game ever, with more than 7.5 million units sold. NBA 2K has been successful due to strong player engagement. Sales of its “virtual currency” is second only to GTA Online.
In fiscal 2016, recurrent consumer spending on NBA 2K rose by 70% YoY (year-over-year), driven by online play and the My NBA 2K companion app. In the last seven fiscal years, the NBA 2K series has seen revenues grow at a CAGR (compound annual growth rate) of 31%.
WWE 2K series and XCOM
One of the most important franchises for Take-Two Interactive Software is its annual WWE 2K series. This series grew YoY in fiscal 2016, driven by the release of WWE 2K16. Revenues in the series were driven by its downloadable add-on content. Take-Two Interactive acquired the license for this series in 2013, and unit sales have since grown every year.
The WWE (World Wrestling Entertainment) brand remains popular among gamers. Take-Two Interactive stated that it is confident that it will grow sales in the future by leveraging the development and marketing expertise of the series in visual concepts.
In fiscal 4Q16, 2K launched XCOM 2, which was developed by what the strategy experts at Firaxis Games. XCOM2 received outstanding reviews, as IGN rated it 9.3 out of 10. PC Gamer gave it a 94% rating as well.
Sales of XCOM 2 have also exceeded management expectations and are higher than the PC version of its prequel, XCOM: Enemy Unknown.