How UWP Software Will Boost Microsoft’s Mobile Presence



Microsoft’s UWP software enables developers to write an app that can be run on multiple devices

Previously in the series, we discussed the major highlights of Microsoft’s (MSFT) Build Conference 2016. Microsoft’s UWP (Universal Windows Platform) technology is expected to dominate the conference, as Microsoft feels it will empower its offerings.

With UWP, developers can write applications on Windows 10 that can be run on PCs (personal computers), tablets, smartphones, game consoles, and the much-awaited augmented reality headgear, HoloLens. Recently, Microsoft announced that Windows 10 apps could run on the Xbox One.

Article continues below advertisement

Microsoft’s UWP is intended to boost Windows Mobile

Microsoft is pushing for UWP development, as it’s meant to promote Windows 10 in the current app climate, which is inclined toward light, touch, user-friendly software. Through UWP, Microsoft is luring developers to build Windows apps that could boost its Windows 10 mobile efforts.

The rising popularity of mobile devices has made the focus of app development shift toward mobiles from PCs. Through its Windows PC operating system, Microsoft held a dominant position in the PC market. However, with the sluggishness in the PC space and its almost nonexistent share in mobile space, Microsoft is taking various initiatives to return to its glory days.

UWP development is one such initiative taken by the company to enhance its position in the gaming and mobile space as well as to expand the reach of its Windows 10 OS.

Google’s (GOOG) (GOOGL) Android and Apple’s (AAPL) iOS are the dominant players in the smartphone space.

Mobile app development is becoming a major area of interest for technology companies. Recently, Adobe (ADBE) launched the Adobe Experience Manager Mobile for companies that want to make mobile app plans without depending entirely on information technology departments.

Investors who wish to gain exposure to Microsoft could consider investing in the Technology Select Sector SPDR ETF (XLK). XLK invests ~10.5% of its holdings in Microsoft. It also has ~33% exposure to application software.


More From Market Realist