How Did Apple Compete in the Wearables Market in 4Q15?


Mar. 14 2016, Updated 7:06 p.m. ET

Apple Watch sales rose in 4Q15 and 2015

According to market research firm IDC, Apple Watch drove wearable sales in 4Q15 and 2015. Apple (AAPL) is projected to have shipped 4.1 million watches in 4Q15 and 11.6 million in 2015. However, Apple hasn’t released any official numbers for its smartwatch segment. Apple is quickly gaining market share in the smartwatch segment and was in the second position in 4Q15 and third position in 2015 despite launching the Apple Watch in April 2015.

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Fitbit, Xiaomi, Samsung, and Garmin

In 4Q15, Fitbit (FIT) is estimated to have shipped 8.1 million units with a market share of 29.5%. China’s (FXI) Xiaomi came in third place for 4Q15 with shipments of 2.7 million units and a market share of 9.7%. Samsung Electronics (SSNLF) and Garmin (GRMN) are the other leading players in this segment with shipments of 1.3 million units and 1 million units, respectively. `

Xiaomi saw a YoY (year-over-year) growth of 258.5% in 4Q15, followed by Samsung, Fitbit, and Garmin at 65%, 52.8% and 48.2% respectively. The wearable space rose 126.9% YoY in 4Q15 and 171.6% YoY in 2015.

“Triple-digit growth highlights growing interest in the wearables market from both end-users and vendors,” noted Ramon Llamas, Research Manager for IDC’s Wearables team. “It shows that wearables are not just for the technophiles and early adopters; wearables can exist and are welcome in the mass market. And since wearables have yet to fully penetrate the mass market, there is still plenty of room for growth in multiple vectors: new vendors, form factors, applications, and use cases. This will help propel the market further.”


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