uploads///BlackBerry EMM market

Key Acquisitions Helped BlackBerry Lead the EMM Market


Jan. 29 2016, Updated 1:06 p.m. ET

BlackBerry looking to leverage the fast-growing EMM market

BlackBerry (BBRY) completed the acquisitions of Good Technologies and AtHoc in the last quarter. These acquisitions helped BlackBerry become the leading player in the EMM (enterprise mobility management) market. According to BlackBerry citing IDC estimates, BlackBerry has a 19% share of this market.

This is a major achievement for BlackBerry. Since 2014, VMware’s (VMW) AirWatch has been the leading player in this market, according to IDC estimates. According to the report and as the chart below shows, the EMM market has grown from $1.1 billion in 2013 to $1.4 billion in 2014, a growth rate of 27%.

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BlackBerry looking to integrate acquisitions into BES12 solution

BlackBerry acquired Good Technology for $425 million, and the company expects to generate $160 million in revenues from Good Technology in the first year of its acquisition. Good Technology gives BlackBerry an opportunity to manage more mobile devices than it currently does. According to BlackBerry, 64% of Good Technology licenses are activated on Apple (AAPL) iOS devices. However, Good Technology also manages Google (GOOG) Android and Microsoft (MSFT) Windows devices.

BlackBerry is working hard to integrate these acquisitions with its own BES12 platform. It hopes to complete its integration within the next 12 months. BlackBerry mentioned that major governments such as the German (EWG) government have shown interest in its EMM solution.


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