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Apple Manages to Capture First-Time Buyers in China

Puneet Sikka - Author

Aug. 18 2020, Updated 5:16 a.m. ET

Half of iPhone 6 and Plus buyers in China were first-time buyers last quarter

In the previous part of the series, we discussed how Apple (AAPL) is not concerned about China’s (FXI) slowing economy as the company continues to increase its investments there. Other factors that are making Apple optimistic in China are the better prospects for the iPhone and the iPad. Sales for the iPhone in China were up by 120% in the last quarter. Apple gave credit to this growth to the buyers in China who are buying iPhones for the first time. Apple claimed that 50% of the iPhone 6 and iPhone 6 Plus buyers in the last quarter in China were first-time iPhone buyers.

These figures for the iPad were even more impressive. Apple reported that 68% of the iPad buyers in China were first-time tablet buyers, and 40% of them had never owned an Apple product before.

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Apple has gained market share in the global smartphone market

Apple also claimed that the iPhone 6 was the top-selling smartphone in mainland China in the last quarter while iPhone 6 Plus was number three. Although we don’t have third party research data to substantiate Apple’s claim, on a global level, Apple did gain market share.

According to a report from IDC and as the chart above shows, while Samsung (SSNLF) is still the number one smartphone in the world in terms of market share as of 3Q15, Apple was the one that made the most rapid strides. Huawei, Lenovo (LNVGY), and Xiaomi are the other three smaller Google (GOOG) Android-based players in this market.


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