uploads///Mobile AAPL Watch IDC

Apple Watch: How Many Units Were Shipped in 2Q15?


Sep. 10 2015, Updated 11:08 a.m. ET

Unit sales of Apple Watch

Apple (AAPL) Watch was launched in April 2015. The company did not disclose the number of Apple Watch units sold during fiscal 3Q15, ending June 27, 2015. According to Strategy Analytics, approximately 4 million Apple Watches shipped during this quarter.

Recently, IDC (International Data Corporation) gave its figures on the wearables market for the quarter. Its figure for Apple Watch shipments was lower than that estimated by Strategy Analytics. According to IDC’s August 27 press release, 3.6 million Apple Watch units were shipped during the quarter.

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Apple Watch versus peers in 2Q15

Apple entered the wearables market with Apple Watch, grabbing an estimated 19.9% of the share by shipments in 2Q15, according to IDC. As shown in the above chart, the top player in the market was Fitbit (FIT), with an estimated 24.3% share.

Xiaomi held the third largest market share with an estimated 17.1% share of the wearables market in 2Q15, according to IDC. The balance of the top five players in this market were Garmin (GRMN) and Samsung (SSNLF).

New watchOS2 features

Apple plans to launch the new watchOS2 in autumn 2105. According to the company, watchOS2 should come with more options in terms of watch faces.

According to Apple, watchOS2 should include Time Travel, intended “to explore events in the future (and past) including upcoming meetings or activities, the temperature for the week, and information from third-party apps, such as upcoming flight information.” Plus, watchOS2 is expected to offer mail responding options such as dictation.

You can take a diversified exposure to Apple by investing in the Technology Select Sector SPDR ETF (XLK). This ETF held ~16.9% in the company on July 31, 2015.

Alternatively, you can take a more diversified exposure to Apple by investing in the SPDR S&P 500 ETF (SPY). SPY held ~3.8% in the company on July 31.


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