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Apple and IBM Introduce 3 New Apps for Apple Watch


Dec. 4 2020, Updated 10:53 a.m. ET

New Apple Watch apps strengthen the Apple and IBM partnership

In July 2014, Apple (AAPL) entered into a partnership with IBM (IBM) to have IBM analyze data collected from Apple devices. Since then, these two tech giants have continued to strengthen their partnership. According to Apple’s web page dedicated to this partnership, Apple and IBM added three new apps that will be supported by Apple Watch. These apps include the healthcare app Hospital RN, the energy and utilities app Field Connect, and the public safety app Incident Aware.

Apple believes its partnership with IBM will help it better penetrate the enterprise market. Building apps for enterprises—and using IBM’s big data and analytics capabilities to improve productivity—is one way to provide better service to enterprises.

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Partnership strengthens Apple’s position in enterprises

The Apple–IBM partnership has already made progress, with more than ten industrial apps developed for the iPhone and iPad. Apple has also claimed that a dozen enterprise clients have announced support for IBM MobileFirst for iOS solutions. These clients include major firms such as Sprint (S), Citigroup (C), and American Eagle Outfitters (AEO).

The partnership will help Apple strengthen its position in the enterprise space. Already, the iPhone continues to dominate the enterprise smartphone market. According to a report from Good Technology and as the chart above shows, iPhone 6 helped Apple retain the top spot with a share of 72% of all the device activations in 1Q15. Google’s (GOOG) Android was second at 26% share, while Microsoft’s (MSFT) share was negligible at 1%.

Surprisingly, the report does not mention the BlackBerry (BBRY), which is known to be a popular player in enterprises. Good Technology cites the reason for excluding BlackBerry’s market share results to be the lack of access of BlackBerry’s secured Enterprise Server.

To gain a diversified exposure of Apple, you could invest in the Technology Select Sector SPDR ETF (XLK). XLK invests 17.6% of its holdings in Apple.


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