how to buy doubleverify stock ipo
Source: istock

Should You Buy the DoubleVerify Stock IPO?


Oct. 16 2020, Updated 8:23 a.m. ET

DoubleVerify's IPO plan is in the works, albeit quietly. The New York-headquartered advertising technology startup has already hired investment banks to work on its public listing. DoubleVerify helps the advertising industry combat ad fraud and ensures brand safety. 

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When is DoubleVerify's IPO date?

The DoubleVerify IPO may value the startup at $5 billion and raise more than $500 million. The company could put the funds toward expanding its business. When is the DoubleVerify IPO date? Since the company hasn’t finalized its IPO plan, the exact date for the public listing will be announced later. However, DoubleVerify is targeting an IPO by June 2021, sources tell Bloomberg

doubleverify stock ipo
Source: istock
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Should you buy the DoubleVerify stock IPO?

Investors seeking exposure to the fast-growing digital advertising industry may find DoubleVerify stock appealing. The company has focused on solving some of the major problems that have long troubled the global advertising industry — brand safety and ad fraud. 

Brand safety is a serious concern for advertisers. In recent years, corporate giants including Verizon, Walmart, PepsiCo, and General Motors joined the YouTube ad boycott to protect their brands. DoubleVerify helps advertisers safeguard their brands. 

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DoubleVerify also helps marketers protect against ad fraud. Globally, ad fraud cost the advertising industry $23 billion in 2019. The cost is on track to hit $32 billion in 2022. Major advertisers like Procter & Gamble have threatened to stop purchasing ads on platforms that can’t guarantee brand safety and the ad transparency they want to see. 

As marketers continue to press for brand safety and crackdown on ad fraud and advertising providers like Google and Facebook seek ways to impress their clients, DoubleVerify will continue to be in high demand for its solutions.

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Where to buy DoubleVerify stock IPO

Currently, DoubleVerify is a private company. Only accredited investors can buy shares in it right now. After DoubleVerify goes public, all investors will have a chance to buy the stock. 

buying doubleverify stock ipo
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To be able to buy DoubleVerify stock, you will need to have a stock trading account, which you can open with online brokers like Robinhood, Webull, Fidelity, SoFi Invest, Charles Schwab, Vanguard, Tastyworks, and Square’s Cash App. Most of the brokers allow you to buy and sell stocks commission-free. You can start investing with as little as $1 by taking advantage of a fractional share purchase program. 

How to buy the DoubleVerify stock IPO on Robinhood

Investors looking for a chance to buy DoubleVerify stock immediately when it hits the public market may find Robinhood ideal. Robinhood’s pre-IPO stock purchase tool allows you to place advance orders for newly listed stocks.

To be able to buy the DoubleVerify stock IPO on Robinhood, you will need to open a Robinhood trading account and fund it. Investors can choose from the three different account types that Robinhood offers. The premium Robinhood Gold account costs $5 per month and provides stock research materials from Morningstar.


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