Sirisha Bhogaraju
Sirisha Bhogaraju joined Market Realist in October 2014. She has more than 12 years of experience in financial research. Sirisha has covered various sectors over the years, but she's most interested in consumer and retail stocks. She likes to see how macro trends and evolving customer choices impact companies.
Sirisha has a master’s degree in finance. She's also a music enthusiast and likes to read in her spare time.
Disclosure: I am in full compliance with all ethics and other policies for Market Realist research analysts. I am not invested in securities that I cover on Market Realist.
More From Sirisha Bhogaraju
Best Buy Wants to Improve Sales: What’s It Got up Its Sleeve?
Best Buy plans to improve its sales through a series of initiatives across merchandising, marketing, online channels, stores, supply chain, services, and customer care.
PepsiCo’s Non-Carbonated Beverages Sparkle in 1Q16
In 1Q16, PepsiCo’s North America Beverages segment accounted for 36.8% of the company’s net revenue and 27.5% of the division’s total operating profit.
Why Analysts Expect PepsiCo’s Revenue to Decline in Fiscal 1Q16
On April 18, PepsiCo is scheduled to announce its results for fiscal 1Q16. PepsiCo’s revenue has declined in each of the past five consecutive quarters.
An Insight into Sport Drinks’ Positioning in the US Beverage Market
Sports drinks are considered a healthier choice than traditional soda beverages, and they contain less sugar than traditional soda beverages.
Can Off-Price Retailers Sustain Same-Store Sales Growth in 2016?
While department stores like Macy’s struggled to report decent numbers in 2015, off-price retailers have continued to display their strength.
TJX Companies’ US Business in Fiscal 4Q16
The US business of TJX Companies consists of 1,156 T.J. Maxx stores, 1,007 Marshalls stores, 526 HomeGoods stores, and eight Sierra Trading Post stores.
Coca-Cola Strengthened Presence in Africa with Stake in Chi
Beverage giant Coca-Cola (KO) has expanded its presence in Africa with the acquisition of a minority stake in Chi Limited, Nigeria’s leading dairy, juice, and snacks company.
Why Smaller Stores Provide a Better Growth Option for Burlington Stores
Burlington has been focusing on opening smaller stores. The average size of the new stores opened in 2013 and 2014 was a little over 60,000 square feet.
Burlington Stores’ Market Positioning in 2015 and Beyond
Burlington Stores targets the value-conscious, middle-class consumer. The number of customers making purchases at the company’s stores is large.
Are Strategic Brands Boosting Monster Beverage’s Sales?
According to Nielsen’s data, for the period ending December 26, 2015, the Monster Beverage brand held a 36.6% share of the US energy drink market in terms of unit sales.
Monster Beverage Increases Its Advertising Efforts
Monster Beverage enjoys huge popularity on social media. It has 24 million fans on Facebook (FB), 2.8 million fans on Twitter (TWTR), and 2.6 million fans on Instagram.
Monster Beverage Provides an Update on Distribution Transition
In its 3Q15 conference call, Monster Beverage disclosed an agreement with Coca-Cola HBC (Hellenic Bottling Company) that will apply across 28 countries.
Understanding Burlington Stores’ Key Product Categories
Burlington Stores derives its revenue from the sale of value-priced apparel, coats, and family footwear, baby furniture, accessories, home décor, and gifts.
An Inside Out Look at Burlington’s Business Model
Burlington follows an EDLP model, which helps customers get up to 60–70% savings off prices of similar merchandise in department and specialty stores.
Sizing up Kohl’s Relative Valuation versus Its Peer Group
As of December 15, Kohl’s was trading at a forward PE multiple of 10.2x. Kohl’s is trading at a premium valuation compared to Macy’s and Dillard’s.
Analyzing Kohl’s Positioning Based on Porter’s Five Forces
Kohl’s sells private label merchandise as well as national brands. The company purchases merchandise from several domestic and foreign suppliers.
Understanding Coca-Cola’s New Marketing Efforts
Coca-Cola (KO) is using its productivity savings to ramp up its media investments.
A Look at Ross Stores’ Superior Inventory Management Skills
Ross Stores’ inventory management system is supported by its strong supplier relationships and the strategic location of its buying offices.
Ross Stores’ Same-Store Sales Growth: A Consistent Track Record
2Q15 marked the 26th consecutive quarter of positive same-store sales growth for Ross Stores. Its last fall in same-store sales growth was in the 4Q08.
Key Components of Ross Stores’ Sales Mix
In fiscal 2014, women’s apparel accounted for 29% of Ross Stores’ sales of $11 billion. Home accents is also a key category at 24% of total sales.
Understanding Ross Stores’ Business Model
Ross Stores operates under two trademarks: Ross Dress for Less and dd’s DISCOUNTS. There are 1,259 Dress for Less and 165 dd’s DISCOUNTS stores in the US.
Why Has JCPenney Been Restoring Its Private Brands?
The year 2014 marked 100 years of JCPenney’s (JCP) first private brand Marathon Hats. One of the major focus points of JCPenney’s turnaround strategy was to bring back its private brands.
Insight into PepsiCo’s Productivity Measures
PepsiCo generated $3 billion in productivity savings between fiscal 2012 and fiscal 2014. The company is now pursuing a five-year productivity program.
Big Streamlining Step: Why Coca-Cola’s Selling 9 US Bottling Plants
Coca-Cola announced its plans to divest nine production facilities to three of its independent bottlers pursuant to letters of intent signed with these entities.
Why Is JCPenney’s Center Core a Critical Growth Driver?
JCPenney (JCP) has been focusing on revitalizing the center core of its stores. JCPenney uses the term “center core” to represent the categories that customers expect to find in the center of its store.
Understanding JCPenney’s Merchandise Mix
JCPenney (JCP) sells merchandise and provides certain services to consumers through its department stores. The company also sells its products through its website at jcpenney.com.
Why Coca-Cola Will Benefit from Restructuring Its Bottling System
Coca-Cola (KO) is strengthening its bottling system around the world so it can devote more time to its core concentrate business and marketing efforts.
Nestle Continues to Dominate the US Bottled Water Industry
Nestle Waters North America is the market leader of the US bottled water industry.
Key Product Categories for the Back-to-School Season
Let’s take a look at some product categories that benefit from the back-to-school season. They include clothing and accessories, electronics or computer, shoes, and school supplies.
PepsiCo’s Strategy for Its UK Business
PepsiCo’s strategy for its UK business involves continued investment in its core brands across snacks and beverages, including Walkers, Tropicana, Naked, Quaker, and Pepsi.
Dr Pepper Reaches for Sports Drinks with BodyArmor
On August 12, 2015, Dr Pepper Snapple announced that it purchased an 11.7% stake in BA Sports Nutrition, the company that owns BodyArmor.
Jacobs Douwe Egberts: Its Impact on Coffee Industry Rivals
Jacobs Douwe Egberts will be a leading player in the coffee industry with powerful brands like Jacobs, Maxwell House, and Pilão. It will have a strong presence in emerging countries like China.
The Rationale behind the Sale of Mondelez’s Coffee Business
The primary reason behind the sale of Mondelez’s coffee business was so Mondelez could focus more on its core snack food business.
Jacobs Douwe Egberts: What It Took to Seal the Deal
According to Jacobs Douwe Egberts’s website, the company holds either the number-one or number-two position in coffee markets for more than 18 countries in Europe, Latin America, and Australia.
Why Sephora Was Key to JCPenney’s Same-Store Sales Growth in 2014
Sephora stores inside the JCPenney stores offer beauty products from over 200 beauty brands.
Nordstrom’s Robust Store Expansion Plans through 2020
Nordstrom’s robust store expansion plan, especially for Nordstrom Rack, will strengthen its position against department stores and off-price retailers.
Why Are Millennials a Key Demographic for Monster Beverage?
Millennials are the key consumers of energy drinks and shots. Monster Beverage specifically targets this tech-savvy demographic in its advertisements.
Nordstrom: Most Digital-Savvy Department Store
Nordstrom, with a digital IQ of 148, is ranked the most digital-savvy department store by L2. Macy’s and Bloomingdale’s rank second and sixth, respectively.
Nordstrom’s Online Channel Fuels Sales Growth in Fiscal 2014
Nordstrom’s online channel has been very instrumental in growing sales. In fiscal 2014 ending January 31, 2015, sales of Nordstrom.com grew 23.0% to $2.0 billion.
Are Parents Driving Energy Drink Sales in the US?
As shocking as it may sound, a higher proportion of US households with children are consuming more energy drinks—compared to those without children.
Energy Drinks Continue to Thrive despite Controversies
Two-thirds of energy drink consumers are concerned about the negative effects of energy drinks and shots, but this doesn’t stop them from consuming the drinks.
Monster Gets More Energy in Strategic Partnership with Coca-Cola
On June 12, Coca-Cola and Monster Beverage completed a strategic partnership. Coca-Cola purchased 16.7% in Monster for $2.2 billion. That day, Monster Beverage shares rose 1.0%, and Coca-Cola’s fell 0.3%.
Why Is Online Expansion So Vital for Department Store Growth?
US online sales increased to 7.0% in 1Q15 from 4.2% in 1Q10. More consumers are preferring to shop online, which makes online expansion vital for department stores.
What Are the Key Categories in the US Tea Industry?
Data from the Tea Association of the USA estimates that the wholesale value of the US tea industry grew by 4.1% to reach $10.8 billion in 2014.
The Growing Demand for Tea in the US
Though the per capita consumption of tea in the US is low compared to other countries, the growth in tea consumption in recent years has been impressive.
Why PepsiCo and Its Peers Are Focusing on Hispanics in 2015
PepsiCo (PEP) and peers like Coca-Cola and Dr Pepper Snapple have been developing several products based on the tastes and preferences of Hispanics.
Gatorade by PepsiCo: Still Athletic at 50
Gatorade is celebrating its 50th anniversary this year. It’s one of PepsiCo’s $22-billion brands, generating more than $1.0 billion in annual retail sales.
Nordstrom Announces Plan for 6 Canadian Stores
In March, Nordstrom announced the opening of its second international location in Canada. Nordstrom plans to open six Canadian stores through 2017.
TJX Companies – A Profitable Business Structure
Among TJX Companies’ business segments, Marmaxx is the largest with 2,094 stores under the T.J. Maxx and Marshalls brands, and 64.3% of net sales.
TJX Companies’ International Segments
TJX Companies’ international segments have helped boost the company’s same-store sales.
