Smartphone Sales Growth Cools in India



Vivo doubled its shipments in Q1

The Indian smartphone market is growing at a fast clip as major markets such a China are shrinking. To further their growth, Chinese vendors are looking at international markets, specifically India’s.

According to Canalys, Chinese smartphone maker Vivo’s smartphone shipments grew by a spectacular 108.2% to 4.5 million in the first quarter, cornering 15% of the market. Vivo is the official sponsor of the very popular cricket league, the Indian Premier League. According to Canalys, Vivo paid six times the amount it paid last year to retain that sponsorship, which may be paying off.

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Xiaomi’s sales growth drops drastically

Xiaomi (XIACF) remained at the top in the first quarter, selling 9.5 million units. However, after several quarters of rapid growth, Xiaomi managed to grow only 4.3% YoY (year-over-year) during the quarter, cornered 31.4% of the market.

Meanwhile, smartphones sales at Samsung (SSNLF) shrank 1.8% YoY in the quarter, to 7.3 million units. It had a 24.4% market share.

Oppo’s spin-off, Realme, also placed among India’s top five vendors, with a 4.2% market share in the first quarter. Apple again failed to make a dent in the country.

In the second quarter. Canalys expects Vivo to face stiff competition from Oppo and Samsung. Oppo sponsors the Cricket World Cup, which is likely to be viewed by a good chunk of the Indian population.

Overall, India’s smartphone sales growth cooled in the first quarter. According to Canalys, smartphone sales grew just 1.7% YoY to 30.1 million, suggesting that the longer upgrade cycle could be affecting smartphone shipments in India as well.


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