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TD Ameritrade: How Digital Tools Are Helping

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May. 31 2018, Published 1:25 p.m. ET

Digitization

TD Ameritrade (AMTD) operates in a very competitive industry. The company needs to retain its clients in order to experience long-term growth. There’s a pressing need to come up with digital tools to make trading easy and accessible.

The digital mode is highly accepted by end consumers in trading or making payments. Having customers trade through smartphones would benefit brokerage companies (VFH) like Charles Schwab (SCHW), E*TRADE Financial (ETFC), and Interactive Brokers Group (IBKR). TD Ameritrade’s management favors the company’s mobile trading feature.

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Can mobile trading help?

According to TD Ameritrade’s management, the company’s clients are becoming well versed with its mobile trading platform, which could have a positive impact on the company’s trading activities in the long term. Even clients support brokerages’ digital initiatives.

With TD Ameritrade’s mobile trading platform, market participants would be able to execute a trade immediately following market-related news or events. The company’s management has a favorable outlook for the mobile trading platform in the United States. Managment is working rigorously in the digital space to attract market participants’ attention and retain existing customers, which could benefit its business fundamentals.

As of May 27, TD Ameritrade’s market capitalization was $34.13 billion. Interactive Brokers Group, Charles Schwab, and E*TRADE Financial have market capitalizations of $32.02 billion, $77.30 billion, and $16.92 billion, respectively.

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