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How Many People Shop on eBay?

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Updated

Buyer base expanded 5.0%

eBay (EBAY), Amazon (AMZN), Alibaba (BABA), and JD.com (JD) are in a fierce battle for online shoppers, as the majority of their revenues come from item sales on their platforms.

eBay closed 2017 with 170 million active buyers across its various platforms, which include its online ticketing site, StubHub. eBay’s active buyer base expanded 5.0% YoY (year-over-year). The active buyer metric includes an adjustment to reflect the sale of eBay’s India business to Flipkart, an India-based e-commerce operator backed by eBay and companies such as Microsoft (MSFT) and Tencent (TCEHY).

This increase active buyers resulted in more sales, and eBay reported gross merchandise volume (or GMV) of $24.4 billion, representing a rise of 10% YoY.

Active buyers at Alibaba and JD.com increased 16.3% and 29.1% YoY, respectively, in 4Q17.

The chart above shows how eBay’s active buyer base has expanded over the past several quarters.

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Delivering a better experience for shoppers

To attract more buyers to its platforms, eBay says it’s investing in technologies and products to help buyers find the best choices with the most relevance when shopping on its sites.

Adyen replacing PayPal as eBay’s primary payment partner

Earlier this year, eBay announced that it was replacing PayPal with Adyen as its primary payment processor. The company has linked its decision to drop PayPal as its primary payment processor to its efforts to deliver a better experience for buyers and sellers. 

eBay is expected to keep its commercial relationship with PayPal until 2023, but by 2021, Adyen will be handling the majority of its payments.

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