Discover Financial Services’ (DFS) banking services have been ranked second in terms of customer satisfaction, according to a survey conducted by J.D. Power in August 2017. According to the study, a credit card company that offers its customers the highest cash back rewards is able to accumulate a larger share in the minds of credit card customers.
The mobile app that Discover Financial offers its customers seems well-liked by most of its credit card holders. It’s been ranked number one in terms of customer satisfaction compared to other US credit card companies.
Discover Financial currently has a one-year forward PE (price-to-earnings) ratio of 11.20x compared to its competitors’ average of 13.47x, which implies its discounted valuations. Discover’s peers have the following one-year forward PE ratios:
Discover Financial Services is expected to see an increase in its valuations in the second half of 2017 if the company sees a rise in spending volumes in the upcoming quarters. According to top management, the company currently has ample capital to fuel further investments to drive growth.