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Apple Is Planning to Expand into Digital Glasses


Nov. 16 2016, Updated 11:04 a.m. ET

Price movement

Apple (AAPL) has a market cap of $579.8 billion. It fell 2.5% to close at $105.71 per share on November 14, 2016. The stock’s weekly, monthly, and year-to-date (or YTD) price movements were -4.3%, -9.7%, and 2.7%, respectively, on the same day.

AAPL is trading 6.5% below its 20-day moving average, 5.9% below its 50-day moving average, and 2.9% above its 200-day moving average.

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Related ETF and peers

The Schwab US Broad Market ETF (SCHB) invests 2.5% of its holdings in Apple. The ETF tracks a cap-weighted index that measures the largest 2,500 stocks in the US. The YTD price movement of SCHB was 7.9% on November 14.

The market caps of Apple’s competitors are as follows:

  • Alphabet (GOOG) — $501.2 billion
  • Microsoft (MSFT) — $463.2 billion
  • International Business Machines (IBM) — $150.9 billion

Latest news on Apple

In a press release on November 14, 2016, Bloomberg reported, “Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter.”

The press release added, “While still in an exploration phase, the device would connect wirelessly to iPhones, show images and other information in the wearer’s field of vision, and may use augmented reality, the people said.”

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The release continued, “Apple has talked about its glasses project with potential suppliers, according to people familiar with those discussions. The company has ordered small quantities of near-eye displays from one supplier for testing, the people said. Apple hasn’t ordered enough components so far to indicate imminent mass-production, one of the people added.”

Performance of Apple in fiscal 4Q16

Apple (AAPL) reported fiscal 4Q16 net sales of $46.9 billion, a fall of 8.9% from its net sales of $51.5 billion in fiscal 4Q15. Revenue of iPhone and Mac products fell 12.4% and 17.4%, respectively, and its Services segment’s revenue rose 23.5% between fiscal 4Q15 and fiscal 4Q16.

The company’s gross profit margin and operating margin narrowed by 180 basis points and 310 basis points, respectively. Its net income and EPS (earnings per share) fell to $9.0 billion and $1.67, respectively, in fiscal 4Q16, compared with $11.1 billion and $1.96, respectively, in fiscal 4Q15.

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Fiscal 2016 results

In fiscal 2016, AAPL reported net sales of $215.6 billion, a fall of 7.7% year-over-year. The company’s gross margin and operating margin narrowed 100 basis points and 270 basis points, respectively, in fiscal 2016.

Its net income and EPS fell to $45.7 billion and $8.31, respectively, in fiscal 2016, compared with $53.4 billion and $9.22, respectively, in fiscal 2015.

AAPL’s cash and cash equivalents and inventories fell 2.8% and 8.7%, respectively, between fiscal 2015 and fiscal 2016. Its current ratio and debt-to-equity ratio rose to 1.4x and 1.5x, respectively, in fiscal 2016, compared with 1.1x and 1.4x, respectively, in fiscal 2015.


Apple has made the following projections for fiscal 1Q17:

  • revenue of $76 billion–$78 billion
  • gross margin of $38%–38.5%
  • operating expense of $6.9 billion–$7 billion
  • tax rate of 26%

Next, we’ll look at Newell Brands (NWL).


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