What Was Announced at Apple's Product Launch Event?


Nov. 11 2020, Published 12:32 p.m. ET

Apple has just released some new products with all new technology. The new lineup includes three new Macs. Each of the Macs has chips designed by Apple and not Intel. 

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Announcing the new chips caused Apple stock to reach an all-time high. Will the momentum continue? What can investors expect going forward?

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Apple's One More Thing Event in November 2020

On Nov. 3, Apple hosted its annual One More Thing Event. The company unveiled new products including the first homemade chip for the Mac—the M1. The chip will be installed in three new Apple products—the next generation Macbook Air, Pro, and Mini. 

Currently, the new Macs are available for preorder and will be released on Nov. 17. The Macbook Air starts at $999, while the Pro starts at $1,299 for a 13-inch display and $1,499 for a 16-inch display. The new Macbook Mini starts at $699.

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The event is less than an hour long and can be viewed on Apple's website. There's also an ASL version of the event available. 

M1 is Apple's first homemade chip

One of these computers' newest features is the M1 chip. The chips replace the Intel chips that have been in Macbooks since 2005. The new computers will have some of the same technology like iPads, iPhones, and Apple Watches. The new computers will be able to run apps designed for those devices. 

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In June, Apple announced its transition to Apple Silicon, which is a new set of technologies that would advance its lineup of devices. The M1 chip is the start of that journey for Apple computers. During the event, the chip was called the first in a family of chips that Apple will be integrating into all of its future products. 

During his segment of the event, VP of Hardware Engineering John Ternus said that the M1 chip was designed specifically for the Mac. 

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"M1 is a breakthrough chip for the Mac," said Johny Srouji, Senior Vice President of Hardware Technologies. "Our approach with the M1 was to deliver industry performance and features while relentlessly focusing on power efficiency." 

How does Apple's M1 perform compared to Intel?

According to Srouji, Apple's M1 chip is the fastest performing chip in the world. The M1 chip has the world's best CPU performance per watt. The new Macs are faster and more efficient than their Windows counterparts. Apple has combined the functions of at least four previous chips into the M1. 

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However, because the technology is so new and hasn't been released, there's no way to know for sure how the two chips perform outside of Apple's given metrics. 

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How does the new Mac Mini perform?

The latest Mac Mini benefits greatly from the M1 chip. The company's website said that it has up to three times the CPU performance with up to six times faster graphics thanks to an 8 core GPU.

During the One More Thing event, the Mac Mini was said to be just one-tenth of the size, while it's five times faster than the top-selling PC desktop in its price range. The Mac Mini also has ports for Thunderbolt and USB 4 plugs.

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With a price range that begins at $699, the latest Mac Mini starts at $100 less than the previous generation. 

Shruti Haldea unveiled the Macbook Pro

The latest addition to Apple's Macbook Pros was announced by Shruti Haldea—the Mac Product Line Manager. She started her segment by saying that the 13-inch laptop is the best-selling in its class. With the M1, she said that the Macbook Pro is more powerful and efficient. 

With M1, the Macbook Pro has an up to 2.8 times faster CPU and an 8 core GPU that's up to five times faster. Compared to the best-selling Windows laptop in its class, Apple says that it's up to three times faster. 


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