Disney+ has been described as the most important product from Walt Disney (DIS) in about 15 years. It’s viewed as Netflix’s (NFLX) biggest threat and the centerpiece of Disney’s response to cord-cutting. Netflix finished the third quarter with over 60 million subscribers in the US and about 160 million subscribers worldwide. But how many people have subscribed to Disney+ since its debut on November 12?
The company reports Disney+ subscribers topped 10 million within 24 hours of its launch. But it has been more than a month since Disney+ launched, so how many does it have now? Only Disney can tell us its exact number of Disney+ subscribers, and Disney has no plan to disclose its Disney+ members metrics until its next quarterly report. However, we can use third-party measurements to gauge Disney+ uptake.
Disney+ app downloads top 22 million
According to Reuters, citing Apptopia data, people have downloaded the Disney+ app more than 22 million times since its debut. However, Apptopia data doesn’t tell the whole story about Disney+ uptake. The data only reflects the service’s uptake on mobile devices. But Disney+ is also available on desktop, streaming devices such as Roku and Chromecast, and smart TVs.
20 million Disney+ subscribers by year-end?
Credit Suisse estimates Disney+ subscribers will top 20 million by the end of the year. The Wall Street company thinks the service’s uptake has remained strong since its launch. Previously, Credit Suisse predicted Disney+ would finish the year with 14.3 million subscribers.
Disney+ has rolled out in five countries so far, whereas Netflix is available in more than 190 countries. Although Disney+ has entered five countries, about 85% of its subscribers are in the US, according to CNBC. Disney+ aims to enter most of Europe in the first quarter of 2020, and then India later.
Pinpointing exactly how many Disney+ subscribers there are now may be difficult. However, signs suggest the service is exceeding expectations in terms of uptake. Disney aims to reach 60 million–90 million Disney+ subscribers in five years, or by 2024. If Disney+ finishes the year with 20 million subscribers as Credit Suisse predicts, then the service will have covered a third of its minimum five-year target in less than two months.