uploads///gianluca primon JfgUPdTA unsplash

Is Autonomous Technology Putting Safety First?


Oct. 4 2019, Published 1:48 p.m. ET

Although the moniker for the World Safety Summit On Autonomous Technology is a great descriptor of the conference held on October 2 at Levi Stadium in the heart of Silicon Valley, the overarching theme was about people. Sure, there were autonomous vehicle technology stalwarts, like Intel (INTC), Nvidia (NVDA), and Cruise (GM) and start-ups like Voyage, AutonomouStuff, and Local Motors. But even they emphasized the importance of putting people first and delivering an excellent mobility experience.

Article continues below advertisement

One of the fathers of the industry, Aurora cofounder and CEO Chris Urmson, emphasized the importance of safety as a given. He stated, “We must take the time and not rush it [autonomous vehicles] to the market, unreasonably.” His comments somewhat mirror those of author and mobility expert Dr. Larry Burns, who stated that the safety leader is going to be the market winner. (See this interview with Burns).

Is automation safe? The challenge

The challenge, according to Urmson, is understanding what’s good enough when it comes to safety. A big part of the challenge is measurement. And, as pointed out by David Zuby, executive vice president and chief research officer Insurance Institute of Highway Safety, testing must eventually occur in the real world. Plus, a foundational element for any of the companies working in this space is that they must develop a culture of safety and improvement if they are ever going to keep up with the nuances of safely driving in the real world.

Article continues below advertisement

MADD’s Adam Vanek, CEO of Mothers Against Drunk Driving, is bullish on the technology. They believe the implementation of autonomous vehicles will greatly reduce the number of victims of drunk and drugged drivers. Led by Kelly Nantel, vice president of the National Safety Council, Vanek was one of several panelists discussing the opportunities that autonomous vehicles bring and the importance of communicating those benefits to the general public. And that effort is being led by the cross-industry group, Partners for Automated Vehicle Education (or PAVE).

Automated mobility: Safety for teens and seniors 

Automated mobility will benefit teenagers by preventing them from being distracted while they text. So said Nancy Bell, Policy Counsel, Automated Driving & IoT Policy, Intel Corporation. Speaking somewhat tongue-in-cheek, Bell was pointing out that many would rather be connected electronically than to a steering wheel.

And a better experience isn’t just for the kids as, at the other end of the age spectrum. Dr. Alain Kornhauser, transportation program director at Princeton Autonomous Vehicle Engineering, moderated a panel with several seniors who have experience with autonomous vehicle services.

Article continues below advertisement

Jerry Neece is a resident of a retirement community of approximately 4,000 in the hills of San Jose. He indicated that his first reaction to an automated vehicle was that the steering wheel would have to be pried from his hands. He was surprised at how quickly he and his neighbors embraced the service. The convenience and the thought of being in control was replaced with convenience. When asked what could be done to improve the experience, he suggested improving vehicle ingress and egress.

Exhibitors at the World Safety Summit on Autonomous Technology

Regarding designing vehicles that allow for an improved experience, one of the displays at the event was of the electric, 3D-printed, Local Motors Olli. Local Motors was one of several innovative exhibitors at the event that are part of the larger mobility ecosystem, such as drone cargo planes, driving simulation tools, and solar cells from Alta Devices (e.g. to power lightweight drones and trickle-charge autonomous vehicles).

Velodyne Lidar’s vice president of communications, Sally Frykman, was the organizer of this all-day event. She provides further color about the panels and the exhibitors in the above video interview.

This post was syndicated to Market Realist from Viodi.com.


More From Market Realist

    • CONNECT with Market Realist
    • Link to Facebook
    • Link to Twitter
    • Link to Instagram
    • Link to Email Subscribe
    Market Realist Logo
    Do Not Sell My Personal Information

    © Copyright 2021 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.