Electronic Arts (EA) has been banking on its sports gaming franchises to drive revenue growth, namely its FIFA franchise. In the last fiscal year, EA’s FIFA game had over 45 million players on consoles and PCs, and over 100 million players on mobile and free-to-play platforms.
FIFA Ultimate Team continues to gain traction among players. During EA’s Q4 2019 earnings call, CEO Andrew Wilson reported that EA’s competitive gaming had almost doubled user engagement, adding that “we’ve had greater than 60% growth year-over-year in total unique views, and more than half a billion minutes watched, of our FIFA Global Series content — and some of our biggest tournaments of the season are still to come.”
Madden NFL franchise
User trends for EA’s Madden NFL franchise are also encouraging. During its earnings call, EA reported that user engagement for Madden NFL had increased and its Madden Ultimate Team revenue had risen YoY (year-over-year). The franchise is also a hit in the competitive gaming space, driving viewership for EA. Viewership for the Madden Bowl, broadcast from EA’s in-house studio to ESPN and other digital channels, grew sevenfold YoY.