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Should Netflix Fear Disney+?


Jun. 26 2019, Updated 3:56 p.m. ET

Netflix’s competition from Disney+

Consumers’ shift from traditional cable subscriptions to over-the-top offerings has attracted many new players to the streaming industry, raising competition for streaming giant Netflix (NFLX). Media peer Walt Disney (DIS) is set to launch its Disney+ streaming service on November 12, offering a wide array of Disney-branded movies and TV shows, along with original programming from Pixar, Marvel, Star Wars, and National Geographic. Disney also plans to remake Lady and the Tramp exclusively for Disney + app, and its March acquisition of Fox’s assets has added hit movies such as Avatar to its portfolio.

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Disney+ pricing could hurt Netflix

Disney’s streaming product is set to cost $6.99 per month. In comparison, Netflix’s basic plan starts at $8.99, and its most popular package costs $12.99 per month.

AT&T’s (T) WarnerMedia and Comcast’s (CMCSA) NBCUniversal are expected to charge more for their streaming services: WarnerMedia’s unnamed streaming service is set to cost $16–$17 per month, and Comcast’s streaming product is set to cost ~$12 per month for users who do not have a cable subscription. Apple is also slated to debut streaming services in the fall but has not disclosed its pricing details. Amazon Prime and HBO Now are available at $12.99 and $14.99 per month, while YouTube TV is on the higher side at $49.99 per month.


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